Undoubtedly the worlds largest CMS, I use WordPress to run and manage many websites, from lead generation through to brochure sites. The self hosted version is quick and easy to setup, it’s very well documented and support on their forums is top. Best of all, it’s free.
If you don’t have the budget or need to get a basic project live then Themeforest is the place to go for a huge selection of templates, from basic HTML through to WordPress themes.
One of the many Envatos sister sites which includes Themeforest, Codecanyon is an invaluable resource for picking up handy scripts to use on your website. Some of my favourites are NinjaPops and Visual Composer.
Offering a large selection of over 100+ WordPress plugins and themes for a monthly membership subscription, WPMUDev is great value for money. Their plugins cover many different things, from security and speed optimisation through to setting up a membership site or getting paid with tweets.
One of the key ingredients to running successful websites and campaigns, VWO allows you to A/B, split and multivariate test quickly and easily just by adding a snippet of code to your website, ensuring you’re making the most of your traffic.
The ultimate time saver. Google Tag Manager allows your to add and manage tags and tracking code on your website through one interface. Whether you’re adding analytics code, Facebook pixels, remarketing tags it can all be done here.
Visit Google Tag Manager
Keep organised and measuring metrics is a must when sending traffic to your site. Use the Google URL builder to add custom parameters to your URLs so that you can track how your users react.
Visit Google URL Builder
FileZilla is a free FTP client that makes it quick and easy to upload, download and manage files on your server.
My chosen code editor, as a free software, Komodo has a clean and concise interface with code highlighting, syntax debugging and much more.
The most popular design and editing software available, Photoshop is great for editing images, making banners and much more. Although pricey when purchased outright, you can now signup to Adobe Creative Cloud for a nominal monthly fee and gain access to the software.